Short and sweet, all jokes aside, I like it. As I've commented previously throughout the blogosphere, I felt the brand has always stood for youth and the new logo has a Hollister cache the other didn't. Will the new logo lead to increased sales? Possibly. I'll be interested to see the accompanying campaign to the rebranding.
Coming soon however is video of the Pepsi "unboxing" as I was invited, along with Ken Burbary to join Shannon Paul at the Woodward Avenue Brewery for the intimate festivities. It was riveting (and a lot of fun in the process).
Posts
3 comments:
Well, holy heck. Yours is a blog I've been reading for some time now, lured in by the diabolical pilfering of the Thought Industry name (and, of course, because I'm guilty of Internet-combing Thought Industry fandom...and I land here now after googling my lovely wife's Pepsi-vid effort from last night.
What a peculiar world of digital interconnection; funny also that I'd mentioned your blog to @shannonpaul during the construction of my recent Thought Industry coverage...that's just wacky.
mods carve the pig...and this blog. glad to have you as a reader. :-)
Good times last night. Glad you were able to come and meet with me and @shannonpaul. Your observations were spot on, and I look at the new logo initiative differently now.
Post a Comment